Friday, November 25, 2011

Increasing awareness and expanding production capacity to boost water purifier sales in India.

In India, over one lakh people die of water borne diseases annually. It is reported that groundwater in one-third of India’s 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic exceeds the tolerance levels. With increasing number of people becoming conscious of the risks of drinking contaminated water, the demand for water purifiers is rising rapidly. In the past few years, Indian water purifier industry has witnessed an exponential growth of more than 22% CAGR.

According to TechSci Research, the water purifier industry sales grew dramatically during FY’10 as compared to previous fiscals due to improving demand and expanding production capacity. In 2011, the organised water purifier market stood at INR1,500 Crore. Given the increasing awareness, and largely untapped market potential, the sector is expected to grow at a CAGR of more than 20 percent till 2016. RO water purifier is the largest segment accounting for 42 percent of the market in 2011, while offline water purifiers contributed for about 20 percent of the market. However, by 2016, offline water purifier segment is expected to grow at a very rapid pace and increase its share to about 38 percent of the total market and is a key focus area for water purifier manufacturers, due to the large customer base it offers, is expected to continue its rapid growth.

As per the survey conducted by TechSci Research across 10 major cities in India with 500 users of water purifier, the Indian market has tremendous potential which is more evident from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The three principal players today are Eureka Forbes, KENT RO and HUL. In the years to come, we are likely to see others entering the fray.

India Water Purifier Market Forecast & Opportunities, 2011-2016” gives a detailed and unbiased unprejudiced overview on the Water Purifier market in India. This report help readers to identify the on-going trends in the industry and expected anticipated growth in the coming years or future, as a consequence of depending upon changing industry dynamics in the coming years. The report will help industry consultants, water purifier manufacturers and other stakeholders to align their market-centric strategies according to on-going and expected future trends in future.

Many small and medium businesses in India are fast adopting the accounting software’s to fulfil their accounting needs. Accounting Software’s market in India is expected to grow at CAGR of 19.2% from 2010 to 2016. The spending in the Indian Software market is showing signs of rebound post the economic meltdown which had engulfed the globe by 2009 and brought sluggishness in the business investment cycle. The software spending in India is likely to scale up from USD 1,989.9 million in 2009 to USD 4,673.5 million in 2014, posting a growth of 23 percent CAGR.

According to the research conducted by TechSci Research, it is estimated that accounting software’s are going to get huge sanctions from the IT Spending Budgets post the crisis, as there has been a shift in the information technology investment decision making. As increasing number of CIOs and other IT investment decision makers of organizations are reporting to their respective CEOs and CFOs, the IT investments are no longer stand-alone but rather strategic in nature. With most of the organizations investing to re-align their operations to garner greater business efficiencies, technologies that enable organizations understand their businesses better are likely to capture greater amount of the IT budgets. Since, accounting forms the basis of understanding any business, IT investments that revolve around this horizontal are likely to get huge sanctions.

“India Accounting Software’s Market Outlook 2016” has evaluated business and non-business issues related to the accounting software’s market in India. This study gives unprejudiced view on the various aspects of accounting software market and helps reader to get complete overview on latest trends, market potential, infrastructure and delivery model related to industry. This study by TechSci Research will definitely help consultants, accounting software providers, software vendors, business managers to identify the market opportunities and will help them in market centric decision making process.

As per our new research report “India Coffee Shops / Café’s Market Outlook 2016”, the Indian Coffee Parlour sector has registered an outstanding growth during the last few years and has become the hub of companies looking to enter the market and gaining some share of this hugely growing market owing to high demand. As per our research, the Indian Coffee Chains market is quite mature which is evident from the fact that Café Coffee Day alone maintains more than 1000 Café’s in 141 cities in India.

With the Indian middle class consumer ready to spend more and be a part of global lifestyle and culture, coffee parlors in the country are on an expansion spree. From small-sized coffee parlors to classy coffee lounges leading coffee retailers such as Cafe Coffee Day, Barista, and Costa Coffee have all been fighting hard to lure India’s growing middle class. With more income at disposition, consumers are expected to spend more on food and beverages in the coming years. In 2010, the average bill amount at coffee outlet was between rupees 135 and 150. This is expected to rise to rupees 245 by 2016. With customers paying significant amount for their coffees, they are also expecting a lot from an outlet. Factors such as menu, ambience, service and brand name are playing an important role while choosing a coffee outlet.

Besides, we have done thorough research and prudent analysis of the Indian Coffee Chains market and identified some critical factors acting as a catalyst for the industry’s current and future growth outlook. The report reveals that, rising per capita income, increased literacy and rapid urbanization will provide the much required impetus to the industry. TechSci Research also conducted a survey with more 500 consumers and 100 Store Managers of Coffee Outlets in the country to understand the rapidly changing consumer behaviour and market dynamics.

India Coffee Shops / Cafes Market Outlook 2016” discusses the following aspects related to Coffee Chains Market in India:

• Market Size & Revenues
• Market Potential By Outlet & Region
• Coffee Consumption Trends
• Consumer Behavior
• Market Trends & Developments
• Policy & Regulatory Landscape
• Franchising Opportunities

India Coffee Shops / Café’s Market Outlook 2016”, provides an extensive research and prudent analysis of the Indian Coffee Chains sector. It gives an insight into the current and future market trends. The report has also studied the consumer behaviour and key market players in India to help clients understand the overall market trends. The report will work as an investment guide for the clients looking to invest or expand their market share in this incessantly growing market.

For more information visit: http://www.techsciresearch.com/indiacoffeeshops

The growing consumer awareness for safe drinking water coupled with availability of water purifiers at lower rates to propel Water Purifiers Sale in India.

With one third of the world’s population living in water stressed areas, access to clean drinking water globally is a major hurdle. This combined with the growing awareness for safe drinking water has played a major role in propelling the demand of water purifiers. It has been reported that in the recent years the Indian water purifier industry has witnessed an exponential growth. Taking a cue from the same, the “India Water Purifier Market Forecast & Opportunities 2016” report is aimed towards highlighting the various opportunities present in the Indian water purifier industry.

During FY’08, the Indian water purifier industry has seen an increased growth rate of 17% and is expected to continue this growth trajectory. Availability of water purifiers on lower rates has furthermore driven the market. TechSci Research predicts a turnover growth in the Indian water purifier market of more than 22% CAGR during the period between FY’11 and to FY’14. Sensing the potential of this market, global majors such as Philips and Hindustan Lever are now looking to spread their share. The report further covers consumer survey results of 600 households from 10 cities in India to find out their preferences, views, issues, etc. As per the survey results, KENT RO Systems has been rated No. 1 in after sales services, which is considered to be one of the biggest concern of Indian consumers today. The largest market shareholder Eureka Forbes seems to be losing on this front and stood at 5th position.

The “India Water Purifier Market Forecast & Opportunities 2016” is expected to give its readers a detailed and unbiased overview on the Water Purifier market in India. Further, it will allow the readers to understand the trends in this industry and speculate on the expected growth that the water purifier is expected to experience in the coming years. The finding of this report will assist the industry goers to align their market-centric strategies according to on-going and expected future trends in the industry.

For report and research related queries please contact us at info@techsciresearch.com or visit www.techsciresearch.com

Favourable economic and operating environment to result in phenomenal growth of wind power installations in Canada.

According to the research report “Canada Wind Power Market Opportunities 2016” by TechSci Research, The wind power installation in Canada has been experiencing exponential growth in recent years due to favourable economic and operating environment. The cumulative installed capacity of wind power in Canada surpassed 4 GW by the end of 2010 as compared to a capacity of around 1.8 GW in 2007.

The report further says that Canada is expected to lead the wind power market in coming years, driven by the government appetite for renewable energy. Canadian government commitment to thrive for energy from renewable sources will result in the desired thrust towards the future growth of wind power market in the coming years. Driven by rising level of investment and government support, the cumulative installed capacity of wind power is expected to grow five folds by 2016. It was estimated that new wind farm developments in 2009 represented more than C$2.2 billion in investment.

“Canada Wind Power Market Opportunities 2016” gives an unprejudiced overview on the Canadian wind power market like installation capacity by region and province, wind power capacity utilization, wind power resources and potential, wind power equipment market, current and anticipated future scenario of offshore wind power, regulatory landscape, tariff structure and competitive landscape. It will help readers get familiar with current and expected future trends with respect to the Canadian Wind power market.

For report and research related queries please contact us at info@techsciresearch.com or visit www.techsciresearch.com

In its recently published research report “India Power Market Outlook & Forecast 2014”, TechSci Research has recommended a strong business opportunity in the Indian power sector which is currently facing acute shortage on account of rapidly increasing demand.

According to the “India Power Market Outlook & Forecast 2014” power is an important infrastructure sector of Indian economy which has been given adequate fiscal benefits by the government to induce investments in the sector. Even as India is fifth largest consuming nation of power in the world, the per capita consumption of electricity is very low. The present total installed capacity of power generation in India has reached 1,63,669.8 megawatts still there is a peak demand shortage of around 14.8% and an energy deficit of 8.4% in the country.

The Indian government has introduced certain necessary changes in its regulatory structure to enhance investment flow in the sector which can resolve the under-capacity problems. Modernisation and adoption of latest technology has been done in distribution segment to reduce the burden of losses.

The Government of India has an ambitious mission of ‘POWER FOR ALL BY 2012’. This mission would require that installed generation capacity should be at least 2,00,000 MW by 2012 from the present level of 1, 14,000 MW. Government has also undertaken setting up of nine ultra-mega power plants with 4000 megawatt of capacity each requiring investment of Rs. 16000 Crore.

India Power Market Outlook & Forecast 2014” gives an unbiased overview on the Indian power market and associated segments. It will help the reader get familiar with current and expected future trends with respect to Indian power market. According to TechSci Research, flow of public as well as private investment will increase in coming years, in-turn the power equipment segment will see huge surge in demand.

For report and research related queries please contact us at info@techsciresearch.com or visit www.techsciresearch.com

The thin line of demarcation between sales and branding has been crossed by the current league of brand managers and strategy planners.

According to a recently published research paper, “Overpowering Common Brand Problems” by TechSci Research, ever-changing competitive marketing environment has changed the fundamental principle related to branding in recent years. The thought-based activity of creating a perception in the mindset of target audience has been undermined by quarter-over-quarter revenue figures and profit pressure.

In the opinion of Karan Chechi (Director) at TechSci Research, “the core issue of brand has been overshadowed by the increasing focus on top line and bottom line growth. In the current marketing environment, especially in western markets, branding decisions have emerged as Ego-centric issues rather than being solved through an analysis-driven approach. As soon as the merger and acquisition process is over, the focus of new management shifts on forcing their own brand name on the acquired company’s products, despite the fact the acquired company’s brand name has higher awareness and positive association. The fine line between sales and branding has been crossed by the current league of brand mangers and strategy planners in order to meet their eagerness in overpowering competitive brands in the market.”

The research paper “Overpowering Common Brand Problems” by TechSci Research, analyzes top 27 common problems related to branding faced by individuals and organisation in today competitive marketing environment. Issues like brand positioning, poor marketing decisions, and brand extension have been critically analyzed and discussed. A series of in-depth qualitative interviews with more than 30 Brand Managers of Fortune 500 companies were conducted, followed by desk research to collate the insights and analyze these issues.

For any query on “Overpowering Common Brand Problems” please contact us at info@techsciresearch.com or visit www.techsciresearch.com